Carlos Flavián
University of Zaragoza
The InternetAdvertisingProduct (category theory)BusinessPsychologyMarketingUsabilityWork (electrical)Customer satisfactionNewspaperConsumer behaviourPerceptionOrder (business)LoyaltyQuality (business)Context (language use)Public relationsComputer scienceProcess (engineering)Knowledge managementSocial psychology
131Publications
51H-index
7,546Citations
Publications 133
Newest
#1Carlos Orús (University of Zaragoza)H-Index: 13
#2Sergio Ibáñez-Sánchez (University of Zaragoza)H-Index: 8
Last. Carlos Flavián (University of Zaragoza)H-Index: 51
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#2Raquel GurreaH-Index: 16
Last. Carlos FlaviánH-Index: 51
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#1D. Belanche Gracia (University of Zaragoza)H-Index: 1
#2Luis V. Casaló (University of Zaragoza)H-Index: 30
Last. Jeroen J. L. SchepersH-Index: 14
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#1Daniel Belanche (University of Zaragoza)H-Index: 16
#2Luis V. Casaló (University of Zaragoza)H-Index: 30
Last. Carlos Flavián (University of Zaragoza)H-Index: 51
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#1Luis V. Casaló (University of Zaragoza)H-Index: 30
#2Carlos Flavián (University of Zaragoza)H-Index: 51
Last. Sergio Ibáñez-Sánchez (University of Zaragoza)H-Index: 8
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Abstract Instagram is emerging as the most influential social network; this phenomenon is especially apparent in the fashion industry. Fashion brands are launching creative campaigns on Instagram to engage their followers. The present study aims to increase the understanding of followers’ engagement by analyzing the consequences of brand publications on Instagram. Taking as a basis the S-O-R framework, brand publications (stimulus) may generate perceptions of creativity and positive emotions in ...
12 CitationsSource
#1Daniel Belanche (University of Zaragoza)H-Index: 16
#2Luis V. Casaló (University of Zaragoza)H-Index: 30
Last. Alfredo Pérez-Rueda (University of Zaragoza)H-Index: 6
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This research examines how customers’ perceptions about controversial labor practices of food delivery platforms may affect their intentions to use and recommend these services. Three studies reveal that customers’ behavioral intentions depend on their perceptions of the working conditions for the delivery workers, as well as service quality. This influence is higher among customers with a high level of social conscious consumption. Our research also explores the costs that customers would be wi...
1 CitationsSource
#1Sergio Barta (University of Zaragoza)
#2Carlos Flavián (University of Zaragoza)H-Index: 51
Last. Raquel Gurrea (University of Zaragoza)H-Index: 16
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Abstract Offering a good experience to consumers is key for e-commerce companies. Therefore, providing them with flow experiences could lead to success for these organisations. Since the birth of the Internet, a wide range of research has studied flow in this context. However, few studies have examined the role that electronic devices play in flow experiences. Based on 570 consumer shopping experiences in Amazon, the differences between handheld devices (smartphones and tablets) and PCs (laptops...
1 CitationsSource
#1Carlos Flavián (University of Zaragoza)H-Index: 51
#2Sergio Ibáñez-Sánchez (University of Zaragoza)H-Index: 8
Last. Carlos Orús (University of Zaragoza)H-Index: 13
view all 3 authors...
Abstract We live in a multisensory world. Our experiences are constructed by the stimulation of all our senses. Nevertheless, digital interactions are mainly based on audiovisual elements, while other sensory stimuli have been less explored. Virtual reality (VR) is a sensory-enabling technology that facilitates the integration of sensory inputs to enhance multisensory digital experiences. This study analyzes how the addition of ambient scent to a VR experience affects digital pre-experiences in ...
9 CitationsSource
#1Carlos Flavián (University of Zaragoza)H-Index: 51
#2Sergio Ibáñez-Sánchez (University of Zaragoza)H-Index: 8
Last. Carlos Orús (University of Zaragoza)H-Index: 13
view all 3 authors...
Virtual reality technologies have increased the integration between devices and the human senses. Despite the increased interest in embodied technologies in tourism, there has been little research ...
8 CitationsSource
#1Carlos Flavián (University of Zaragoza)H-Index: 51
#2Sergio Ibáñez-Sánchez (University of Zaragoza)H-Index: 8
Last. Carlos Orús (University of Zaragoza)H-Index: 13
view all 3 authors...
Augmented reality (AR) is increasingly shaping brand-customer touchpoints. On social media, brands are developing AR face filters to engage consumers. This study analyses the use of AR filters in users’ experiences. Data from social media users of AR filters was gathered using an online questionnaire. Results showed that branded AR filters generated higher perceived originality, aesthetic quality and interactivity than non-branded filters. For branded AR filters, usefulness (determined mainly by...
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