Carlos Flavián
University of Zaragoza
The InternetAdvertisingProduct (category theory)BusinessPsychologyMarketingUsabilityWork (electrical)NewspaperConsumer behaviourPerceptionOrder (business)LoyaltyQuality (business)Context (language use)Public relationsComputer scienceProcess (engineering)Knowledge managementSocial psychology
130Publications
51H-index
7,400Citations
Publications 129
Newest
#1Luis V. Casaló (University of Zaragoza)H-Index: 30
#2Carlos Flavián (University of Zaragoza)H-Index: 51
Last. Sergio Ibáñez-Sánchez (University of Zaragoza)H-Index: 7
view all 3 authors...
Abstract Instagram is emerging as the most influential social network; this phenomenon is especially apparent in the fashion industry. Fashion brands are launching creative campaigns on Instagram to engage their followers. The present study aims to increase the understanding of followers’ engagement by analyzing the consequences of brand publications on Instagram. Taking as a basis the S-O-R framework, brand publications (stimulus) may generate perceptions of creativity and positive emotions in ...
6 CitationsSource
#1Daniel Belanche (University of Zaragoza)H-Index: 16
#2Luis V. Casaló (University of Zaragoza)H-Index: 30
Last. Alfredo Pérez-Rueda (University of Zaragoza)H-Index: 6
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This research examines how customers’ perceptions about controversial labor practices of food delivery platforms may affect their intentions to use and recommend these services. Three studies reveal that customers’ behavioral intentions depend on their perceptions of the working conditions for the delivery workers, as well as service quality. This influence is higher among customers with a high level of social conscious consumption. Our research also explores the costs that customers would be wi...
1 CitationsSource
#1Carlos Flavián (University of Zaragoza)H-Index: 51
#2Sergio Ibáñez-Sánchez (University of Zaragoza)H-Index: 7
Last. Carlos Orús (University of Zaragoza)H-Index: 13
view all 3 authors...
Abstract We live in a multisensory world. Our experiences are constructed by the stimulation of all our senses. Nevertheless, digital interactions are mainly based on audiovisual elements, while other sensory stimuli have been less explored. Virtual reality (VR) is a sensory-enabling technology that facilitates the integration of sensory inputs to enhance multisensory digital experiences. This study analyzes how the addition of ambient scent to a VR experience affects digital pre-experiences in ...
2 CitationsSource
#1Sergio Barta (University of Zaragoza)
#2Carlos Flavián (University of Zaragoza)H-Index: 51
Last. Raquel Gurrea (University of Zaragoza)H-Index: 16
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Abstract Offering a good experience to consumers is key for e-commerce companies. Therefore, providing them with flow experiences could lead to success for these organisations. Since the birth of the Internet, a wide range of research has studied flow in this context. However, few studies have examined the role that electronic devices play in flow experiences. Based on 570 consumer shopping experiences in Amazon, the differences between handheld devices (smartphones and tablets) and PCs (laptops...
Source
#1Carlos Flavián (University of Zaragoza)H-Index: 51
#2Sergio Ibáñez-Sánchez (University of Zaragoza)H-Index: 7
Last. Carlos Orús (University of Zaragoza)H-Index: 13
view all 3 authors...
Virtual reality technologies have increased the integration between devices and the human senses. Despite the increased interest in embodied technologies in tourism, there has been little research ...
6 CitationsSource
#1Carlos Flavián (University of Zaragoza)H-Index: 51
#2Sergio Ibáñez-Sánchez (University of Zaragoza)H-Index: 7
Last. Carlos Orús (University of Zaragoza)H-Index: 13
view all 3 authors...
Augmented reality (AR) is increasingly shaping brand-customer touchpoints. On social media, brands are developing AR face filters to engage consumers. This study analyses the use of AR filters in users’ experiences. Data from social media users of AR filters was gathered using an online questionnaire. Results showed that branded AR filters generated higher perceived originality, aesthetic quality and interactivity than non-branded filters. For branded AR filters, usefulness (determined mainly by...
Source
The purpose of this research is to analyse the influence of mobile word of mouth (m-WOM), received at the physical store, which “challenges” the consumer's preferences in a webrooming experience. The impacts of the social relationship between the sender and the receiver of the m-WOM and product category (electronics versus fashion accessories) are examined.,An online experiment was carried out which manipulated the presence and type of challenging m-WOM, and product category, in a 3 × 2 between-...
1 CitationsSource
#1Carlos FlaviánH-Index: 51
#2Miguel GuinalíuH-Index: 27
Last. Yuntao LuH-Index: 1
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PurposeWith the popularity of mobile devices and new technologies, such as NFC, mobile payment, which is taking the place of credit cards and cash as the chief payment method, is attracting more and more attention Thus, this paper aims to investigate the main determinants of mobile payment use intention and proposes a model of mobile payment adoption, integrating mindfulness as a major factor Design/methodology/approachData for the study were collected through an online survey of a representativ...
Source
#1Luis V. Casaló (University of Zaragoza)H-Index: 30
#2Carlos Flavián (University of Zaragoza)H-Index: 51
Last. Sergio Ibáñez-Sánchez (University of Zaragoza)H-Index: 7
view all 3 authors...
Abstract Opinion leaders are important sources of advice for other consumers. Instagram is the most used platform by opinion leaders in the fashion industry, and this trend is expected to continue in the near future. This study aims to identify some key antecedents and consequences of opinion leadership in this context. Our results, based on data collected from 808 followers of a fashion focused Instagram account, suggest that originality and uniqueness are crucial factors if a user is to be per...
75 CitationsSource
#1Daniel Belanche (University of Zaragoza)H-Index: 16
#2Luis V. Casaló (University of Zaragoza)H-Index: 30
Last. Carlos Flavián (University of Zaragoza)H-Index: 51
view all 3 authors...
Robots are being implemented in many frontline services, from waiter robots in restaurants to robotic concierges in hotels. A growing number of firms in hospitality and tourism industries introduce service robots to reduce their operational costs and to provide customers with enhanced services (e.g. greater convenience). In turn, customers may consider that such a disruptive innovation is altering the established conditions of the service-provider relationship. Based on attribution theory, this ...
8 CitationsSource