John H. Summey
Southern Illinois University Carbondale
StatisticsInternet privacyAdvertisingHigher educationSociologyBusinessMarketing sciencePsychologyMarketingMarketing managementPerceptionQuality (business)Mail surveyPublic relationsComputer scienceSemantic differentialCurriculumKnowledge managementStructural equation modelingMedicineSocial psychologySocial network
20Publications
7H-index
197Citations
Publications 20
Newest
#1Ramendra Thakur (University of Louisiana at Lafayette)H-Index: 9
#2Dena Hale (SEMO: Southeast Missouri State University)H-Index: 7
Last. John H. Summey (SIU: Southern Illinois University Carbondale)H-Index: 7
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The prevalence of online reviews has grown in recent years as more customer-firm interactions occur on the internet. Included in this progression is cyber shilling (users writing false reviews, either positive or negative; endorsements about products/services for profit without using or buying them; and/or users utilizing false identities to promote the products/services of a company for profit). Factors that motivate individuals to partake in cyber shilling were tested in this study using a sur...
6 CitationsSource
#1Ramendra ThakurH-Index: 9
#2John H. SummeyH-Index: 7
Last. Arifin AngriawanH-Index: 8
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#1Ramendra Thakur (University of Louisiana at Lafayette)H-Index: 9
#2Arifin Angriawan (PNW: Purdue University Calumet)H-Index: 8
Last. John H. Summey (SIU: Southern Illinois University Carbondale)H-Index: 7
view all 3 authors...
This study contributes to existing literature by developing and testing a model of factors that drive technological opinion leadership (TOL). We expand Bruner and Kumar's (2007) study by empirically testing the relationships between technological innovativeness and technological opinion leadership and between gadget lovers and technological innovativeness using a student sample and a national sample. We also contribute to the literature by (a) testing the relationships between personal innovativ...
33 CitationsSource
#1Raghu Kurthakoti (Arcadia University)H-Index: 3
Last. John H. SummeyH-Index: 7
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Motivated by the growing role of online transactions and Web-related Word-Of-Mouth (WWOM) in the consumer behavior domain, we propose a theoretical model that relates two antecedents (consumersi¯ community and content ownership) to attitudes toward four WWOM tools (Viral Marketing, Consumer-Produced Ads, Consumer Web Logs, and Collaborative Filters). The model and related hypotheses are empirically tested with the structural equation modeling (SEM) approach, using data from a large-scale survey....
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#1John H. Summey (SIU: Southern Illinois University Carbondale)H-Index: 7
This research identified salient choice criteria and developed an instrument for measuring student perceptions of marketing as an academic major. The analysis identified the factor dimensions of freedom, growth and significance as being important in students’ choice decisions. MANOVA analysis examined differences in perceptions of freshmen and sophomore students.
1 CitationsSource
#1John H. Summey (SIU: Southern Illinois University Carbondale)H-Index: 7
#2Ronald D. Taylor (SIU: Southern Illinois University Carbondale)H-Index: 1
Last. Edith S. Summey (Marshall University)H-Index: 1
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A problem facing today’s business firms is attracting and retaining the better quality graduates. An important task, therefore, is to identify and make provision for those students’ career expectations. The findings in this research identify important career expectations and indicate that there are potentially important differences between females’ and males’ expectations.
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#1John H. Summey (SIU: Southern Illinois University Carbondale)H-Index: 7
#2Ronald D. Taylor (SIU: Southern Illinois University Carbondale)H-Index: 1
This research examined the impact of a directed quest­ionnaires on overall response rate and item omission rates. The results indicated that a directed question­naire format did not improve results in either case.
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#1Willam P. Dommermuth (SIU: Southern Illinois University Carbondale)
#2John H. Summey (SIU: Southern Illinois University Carbondale)H-Index: 7
Last. Ronald D. Taylor (SIU: Southern Illinois University Carbondale)H-Index: 1
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The purpose of this study is to examine one of the more commonly used mail survey methodological manipulations, and advanced written notification, in terms of the effects that this variable has upon both the response rate and item omission rate of the survey. Parsons and Medford (1972) on two different samples, also found that prior written notification did not increase the response rates to the survey. In contrast to the two studies above, Ford (1967) found that response rates were significantl...
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#1Donald R. Williams (UNT: University of North Texas)
#2Ronald D. Taylor (SIU: Southern Illinois University Carbondale)H-Index: 1
Last. John H. Summey (SIU: Southern Illinois University Carbondale)H-Index: 7
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This paper deals with the itme omission rate that is as­sociated with complex and confidential questions on mail surveys. The study finds that complex questions were not omitted more frequently than any other question. Confi.dential questions were found to be omitted more frequently.
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#1Sang T. Choe (SIU: Southern Illinois University Carbondale)
#2John H. Summey (SIU: Southern Illinois University Carbondale)H-Index: 7
One of the currently dynamic aspects of American higher education is the internationalization of the curriculum. Business schools have joined that process by offering international business courses. International students are also increasing in their presence on college campuses thus creating new demands that the international courses be relevant to their needs. The American Academy of Collegiate Schools of Business (AACSB) encouraged the trend a number of years ago by stating that business scho...
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