Ružica Brečić
University of Zagreb
EngineeringProfitability indexIndustrial engineeringConsumption (economics)SociologyBusinessHumanitiesPsychologyContent analysisMarketingPolitical sciencePresidential systemPerceptionScale (ratio)Educational attainmentContext (language use)Media studiesMarketing functionPractical implicationsEnvironmental sciencePublic relationsIndustrial organizationProduct (business)Small and medium-sized enterprisesSocial mediaContrast (statistics)Structural equation modelingPolitics
35Publications
5H-index
77Citations
Publications 35
Newest
#1Marina Tomić Maksan (University of Zagreb)H-Index: 3
#2Ružica Brečić (University of Zagreb)H-Index: 5
There were only seven producers of Dalmatian prosciutto in 2016, with total production of PGI Dalmatian prosciutto of 59,730 pieces. Key technical steps in the Dalmatian prosciutto production are salting, ham pressing, smoking and drying, ripening and finally packaging and marketing. The value chain of Dalmatian prosciutto consists of animal feed producers, breeders and slaughterhouses at upstream level, prosciutto producers at processing level and retailers at downstream level. Most of the fres...
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#1Richard B. Nyuur (Northumbria University)H-Index: 9
#2Ružica Brečić (University of Zagreb)H-Index: 5
Last. Yaw A. Debrah (Swansea University)H-Index: 27
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Purpose The purpose of this paper is to examine the role of small- and medium-sized enterprises’ (SMEs) domestic network structural attributes on their ex post internationalisation strategic innovation and adaptiveness in the host country. Design/methodology/approach The model fit of SME domestic network structural attributes and their ex post international performance was examined using structural equation modelling on data gathered from a sample of 263 SMEs from Croatia, a transition and emerg...
10 CitationsSource
#1Andrea LučićH-Index: 3
#2Ružica BrečićH-Index: 5
Last. Dajana BarbićH-Index: 3
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#1Dajana BarbićH-Index: 3
#2Ružica BrečićH-Index: 5
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#1Maja Šimunjak (Middlesex University)H-Index: 3
Last. Ružica BrečićH-Index: 5
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This paper examines similarities and differences between direct and mediated political candidates' communication during electoral campaigns, and answers the question: How, if at all, do candidates' techniques of impression management differ in their direct and mediated communication. The study is based on content analysis of major daily newspapers, and statements published by candidates in the 2014/2015 Croatian presidential elections on their official Facebook and Twitter accounts. The results ...
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#1Dubravka Sinčić Ćorić (University of Zagreb)H-Index: 4
#2Ružica Brečić (University of Zagreb)H-Index: 5
Last. Maja Šimunjak (Middlesex University)H-Index: 3
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This paper examines the ways in which presidential candidates use social media in their election campaigns to democratise politics and political representation. The study is based on content analysis of statements which candidates in 2014/2015 Croatian presidential elections published on their official Facebook and Twitter accounts. The results show that candidates did not use social media to reach, engage and form stronger bonds with potential voters. By failing to do so, they have missed the o...
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#1Katherine Sredl (LUC: Loyola University Chicago)H-Index: 4
#2Clifford J. Shultz (LUC: Loyola University Chicago)H-Index: 23
Last. Ružica Brečić (University of Zagreb)H-Index: 5
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Through this longitudinal study of a historically significant, complex, conflicted and evolving macromarketing space, Bosnia’s Arizona Market, the authors reveal that marketing systems are not merely random artifacts of human behavior; rather, they are adaptive, purposeful, can be pernicious and/or provisioning, and ultimately—if they are to reflect our humanity—must be well integrated into other prosocial systems to affect the best possible outcomes for all stakeholders. By engaging with a mark...
7 CitationsSource
#1Richard B. NyuurH-Index: 9
#2Ružica BrečićH-Index: 5
Last. Antonis C. SimintirasH-Index: 15
view all 3 authors...
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#1Richard B. NyuurH-Index: 9
#2Ružica BrečićH-Index: 5
Last. Antonis C. SimintirasH-Index: 15
view all 3 authors...
Source
#1Richard B. NyuurH-Index: 9
#2Ružica BrečićH-Index: 5
Last. Antonis C. SimintirasH-Index: 15
view all 3 authors...
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