Ružica Brečić
University of Zagreb
EngineeringProfitability indexIndustrial engineeringConsumption (economics)SociologyBusinessHumanitiesPsychologyContent analysisMarketingPolitical sciencePresidential systemPerceptionScale (ratio)Educational attainmentContext (language use)Media studiesMarketing functionPractical implicationsEnvironmental sciencePublic relationsIndustrial organizationProduct (business)Small and medium-sized enterprisesSocial mediaContrast (statistics)Structural equation modelingPolitics
Publications 35
#1Robert Angell (University of Southampton)H-Index: 12
#2Paul Andrew Bottomley (Cardiff University)H-Index: 24
Last. John White (University of Plymouth)H-Index: 13
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Research question: While cross-border sport sponsorships are widespread, such partnerships introduce a notable complication – consumers in one country may dislike the sponsor’s country of origin (C...
An intention-behavior gap often occurs for socially responsible consumption, where despite positive consumer attitudes, sales remain disappointing. This paper aims to test the ability of in-store priming to increase sales of local foods vis-a-vis imported, cheaper equivalents.,Laboratory and field experiments in three countries (Croatia, Slovenia and Serbia), working with an international grocery retailer, assess the ability of textual and pictorial-based point of sale (PoS) materials to increas...
#1Dario Cvencek (UW: University of Washington)H-Index: 11
#2Ružica Brečić (University of Zagreb)H-Index: 5
Last. Andrew N. Meltzoff (UW: University of Washington)H-Index: 112
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Three hundred and ninety-one children (195 girls; Mage = 9.56 years) attending Grades 1 and 5 completed implicit and explicit measures of math attitudes and math self-concepts. Math grades were obtained. Multilevel analyses showed that first-grade girls held a strong negative implicit attitude about math, despite no gender differences in math grades or self-reported (explicit) positivity about math. The explicit measures significantly predicted math grades, and implicit attitudes accounted for a...
1 CitationsSource
#1Dubravka Sinčić Ćorić (University of Zagreb)H-Index: 4
#2Andrea Lučić (University of Zagreb)H-Index: 3
Last. Željko Šević (UUM: Universiti Utara Malaysia)
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Abstract In this manuscript, we explore the implementation of sustainable marketing orientation (SMO) within the start-up context. SMO is modelled as a three-dimensional formative construct comprising strategic integration, societal engagement, and ethical capabilities. In addition, in this study, we expand knowledge by extending the SMO literature and building ties between the theory of planned behaviour and sustainable marketing theoretical perspectives, by integrating attitudes, subjective no...
2 CitationsSource
In this paper, we test to what extent Food Quality Schemes (FQS, including Geographical Indications and organic products) contribute to the social and economic sustainability of farmers and regions through employment and education. Through employment, FQS may counter the urban migration trend affecting rural regions, and help retain economic and social capital in the local region. Indeed, as FQS are often small and specialised sectors, the economic inefficiency of such businesses may translated ...
#1Ružica Brečić (University of Zagreb)H-Index: 5
Last. Mihovil Anđelinović (University of Zagreb)H-Index: 2
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Ciljevi rada su utvrditi dimenzije i analizirati stupanj razvoja druAitveno odgovornog marketinga (DOM-a) malih i srednjih poduzeA‡a (MSP-a) u Hrvatskoj te ispitati A imbenike koji utjeA u na vlasnike/menadA¾ere MSP-a prilikom primjene DOM-a. Primijenjeno je kvalitativno istraA¾ivanje putem dubinskih intervjua (n=16), analize biljeAiki s terena, internetskih stranica poduzeA‡a te izvjeAiA‡a poduzeA‡a vezanim uz DOM. Rezultati istraA¾ivanja su pokazali kako su vlasnici/menadA¾eri MSP-a u RH veA‡i...
#1Richard B. NyuurH-Index: 9
#2Ružica Brečić (University of Zagreb)H-Index: 5
Last. Patrick E. Murphy (ND: University of Notre Dame)H-Index: 39
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Although corporate social responsibility (CSR) has gained increasing academic attention, we lack a solid understanding of how managerial perceptions underpin firms’ sustainability practices. This study interprets and sheds light on managers’ perceptions of sustainability activities under various stakeholder domains in Croatia through a multi-theoretical approach. Using 21 semi-structured interviews with managers, the study reveals that sustainability activities in the research context tend to fo...
3 CitationsSource
Cilj istraživanja je ispitati stavove roditelja o zdravoj hrani. Za potrebe ovog rada primjenjeno je kvantitativno istraživanje putem anketnog upitnika kojeg je ispunilo 104 roditelja. Provedeno istraživanje je pokazalo da roditelji ne percipiraju zdravu hranu neukusnom, da su svjesni vlastitog zdravlja te pri izboru hrane ne daju prioritet okusu nad zdravljem. Smatraju da djelomicno imaju kontrolu nad prehranom svoga djeteta te da uglavnom oni donese odluke o tome sto ce dijete konzumirati. Dop...
#1Ružica Brečić (University of Zagreb)H-Index: 5
#2Marina Tomić Maksan (University of Zagreb)H-Index: 3
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#1Marina Tomić Maksan (University of Zagreb)H-Index: 3
#2Ružica Brečić (University of Zagreb)H-Index: 5
There are four olive oils with a PDO designation of origin in Croatia: Krk olive oil, Cres olive oil, Solta olive oil and Korcula olive oil. Key technical steps in the PDO olive oil production are olive production, harvesting, olive processing and olive oil storage.
1 CitationsSource