Dhananjay Nayakankuppam
University of Iowa
AdvertisingEndowment effectMisattribution of memoryProduct (category theory)Framing effectDevelopmental psychologyBusinessOutcome (game theory)PsychologyEconomicsMarketingNumerosity adaptation effectCognitionMicroeconomicsCognitive psychologyPersonalityRegulatory focus theoryPerceptionAction (philosophy)AppealTest (assessment)IgnoranceReceiptProcessing fluencyQuality (business)Context (language use)SalaryPreferenceDecision theoryPopulationAttitude strengthInformation integrationProspect theoryObject (philosophy)Affect (psychology)Computer scienceProcess (engineering)Confidence intervalTerm (time)Promotion (rank)Social psychologyOutlierStatistic
43Publications
9H-index
415Citations
Publications 40
Newest
#1Himanshu MishraH-Index: 12
#2Arul MishraH-Index: 11
Last. Dhananjay NayakankuppamH-Index: 9
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Last. Natalie L. DenburgH-Index: 30
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Abstract Markets are mechanisms of social exchange, intended to facilitate trading. However, the question remains as to whether markets would help or hurt individuals with decision-makings deficits, as is frequently encountered in the case of cognitive aging. Essential for predicting future gains and losses in monetary and social domains, the striatal nuclei in the brain undergo structural, neurochemical, and functional decline with age. We correlated the efficacy of market mechanisms with dorsa...
2 CitationsSource
1 Citations
#1Catherine A. Cole (UI: University of Iowa)H-Index: 24
#2Dhananjay Nayakankuppam (UI: University of Iowa)H-Index: 9
Last. Jayati Sinha (UI: University of Iowa)
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In this article, we review the extant literature on the consumption or family life cycle (FLC). We also review criticisms of this concept. Finally, we propose a framework that might be useful in examining how life cycle might influence household decision making. We report briefly on one subject we have studied in our labs, namely, how children might influence parent preferences. Keywords: life cycle; family; age
Source
#1Himanshu Mishra (UofU: University of Utah)H-Index: 12
#2Arul Mishra (UofU: University of Utah)H-Index: 11
Last. Dhananjay Nayakankuppam (UI: University of Iowa)H-Index: 9
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Abstract In this article, the authors find that consumers' preferences change as a function of their temporal distance from the receipt of their last salary. The authors propose and test that when consumers have just received their salary (“the near-salary condition”), they exhibit promotion motivations in their product preferences. However, they exhibit prevention motivations in their product preferences when significant time has elapsed since their last salary receipt (“the far-from-salary con...
11 CitationsSource
#1Arul Mishra (UofU: University of Utah)H-Index: 11
#2Himanshu MishraH-Index: 12
Last. Dhananjay NayakankuppamH-Index: 9
view all 3 authors...
We used contagion theory as a framework for studying the influence of spread of qualities in a group. We found that people's preferences change depending on how objects are arranged in a group. They prefer to choose from a closely arranged group if one unidentified object in that group has a positive quality, but prefer to choose from a group in which objects are farther apart if one unidentified object in that group has a negative quality. We call this pattern of preference the group-contagion ...
14 CitationsSource
#1Himanshu Mishra (UofU: University of Utah)H-Index: 12
#2Baba Shiv (Stanford University)H-Index: 35
Last. Dhananjay Nayakankuppam (UI: University of Iowa)H-Index: 9
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This article examines the effects on outcome expectancies of precise versus vague information across two contexts: prior to an action taken by the consumer (pre-action) and after the action is taken (post-action). Across three experiments, we show that with vague information individuals are more optimistic of outcomes post-action compared to pre-action; this difference is attenuated with precise information. We term this inconsistency the blissful ignorance effect and show that it arises due to ...
18 CitationsSource
#1Himanshu MishraH-Index: 12
#2Arul MishraH-Index: 11
Last. Dhananjay NayakankuppamH-Index: 9
view all 3 authors...
#1Himanshu Mishra (UofU: University of Utah)H-Index: 12
#2Arul Mishra (UofU: University of Utah)H-Index: 11
Last. Dhananjay Nayakankuppam (UI: University of Iowa)H-Index: 9
view all 3 authors...
Dual process models conceptualize two systems of processing that are activated when presented with a decision task, the quick and affective System 1 and the deliberative and rule-based System 2. In this article, we explore whether the affective component of System 1 has the potential to interfere with the information integration component of System 2 by utilizing everyday consumer decision-making situations that require the integration of provided information to make optimal choices. We posit th...
15 CitationsSource