Gary J. Gaeth
University of Iowa
Product (category theory)Framing effectDevelopmental psychologyBusinessPsychologyEconomicsMarketingFraming (social sciences)CognitionMicroeconomicsCognitive psychologyAutismPerceptionConjoint analysisConjoint analysisComputer scienceProcess (engineering)Family medicineMedicineSocial psychology
60Publications
22H-index
4,540Citations
Publications 38
Newest
#1Gaurav Jain (RPI: Rensselaer Polytechnic Institute)H-Index: 2
#2Dhananjay Nayakankuppam (UI: University of Iowa)H-Index: 9
Last. Gary J. Gaeth (UI: University of Iowa)H-Index: 22
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Source
#1Gaurav Jain (RPI: Rensselaer Polytechnic Institute)H-Index: 2
#2Gary J. Gaeth (UI: University of Iowa)H-Index: 22
Last. Irwin P. Levin (UI: University of Iowa)H-Index: 59
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Abstract We compare the impact of round and non-round numbers used in a communication message on consumers’ evaluations and judgments towards the associated target entity. We find that the use of non-round numbers, in contrast to round numbers, in a message frame results in increased attention to numerical values, which further leads to a comparison of the associated measures with ideal reference points. This leads to an increased framing effect in the non-round numbers condition compared to the...
Source
#1Gaurav Jain (RPI: Rensselaer Polytechnic Institute)H-Index: 2
#2Sunaina Shrivastava (Manhattan College)H-Index: 1
Last. Gary J. Gaeth (UI: University of Iowa)H-Index: 22
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Research consistently finds that fluent stimuli in marketing communications are better liked and more trusted than more difficult to process stimuli. This paper describes four studies showing that ...
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#1David A. Katz (UI: University of Iowa)H-Index: 25
#2Christine HamlinH-Index: 2
Last. Gary J. Gaeth (UI: University of Iowa)H-Index: 22
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Abstract Objective To evaluate US veterans’ preferences for smoking cessation counseling and pharmacotherapy. Methods A discrete choice experiment (DCE) was conducted in 123 Veterans Health Administration primary care outpatients who planned to quit smoking within 6 months. Key attributes of tobacco cessation treatment were based on literature review and expert opinion. We used a hierarchical Bayesian approach with a logit model to estimate the part-worth utility of each attribute level and used...
2 CitationsSource
#2Gary J. GaethH-Index: 22
Last. Irwin P. LevinH-Index: 59
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#1Timothy B. HeathH-Index: 4
#1Timothy B. HeathH-Index: 16
Last. Gary J. GaethH-Index: 22
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Source
#1Irwin P. LevinH-Index: 59
#2Gary J. GaethH-Index: 22
Last. Eleanor V. BurkeH-Index: 1
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1 CitationsSource
#1David A. Katz (UI: University of Iowa)H-Index: 25
#2Kenda R. StewartH-Index: 7
Last. Gary J. Gaeth (UI: University of Iowa)H-Index: 22
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Abstract Background Providers often prescribe counseling and/or medications for tobacco cessation without considering patients’ treatment preferences. Objective The primary aims of this study are to describe (1) the development of a discrete choice experiment (DCE) questionnaire designed to identify the attributes and levels of tobacco treatment that are most important to veterans; and (2) the decision-making process in choosing between hypothetical tobacco treatments. Methods We recruited curre...
4 CitationsSource
#2Gaurav JainH-Index: 2
Last. Gary J. GaethH-Index: 22
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Source
#2Gaurav JainH-Index: 2
Last. Irwin P. LevinH-Index: 59
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This paper investigates how the numerosity bias influences individuals’ allocation of resources between themselves and others, using the backdrop of the traditional dictator game. Across four studies including both hypothetical and real exchanges of money, we show that the form of the numerical value representing the quantity of the resource (e.g., $20 vs 2000 cents) systematically biases the decision-maker to perceive the quantity s/he is thinking of allocating as being ``less than adequate''...
3 Citations