Alina Sorescu
Texas A&M University
Economic rentAdvertisingCompetitor analysisEvent studyBusinessEconomicsMarketingMicroeconomicsPolitical scienceNew product developmentMarket valueBrand equityEnterprise valueValue (ethics)Shareholder valueStock marketMarket reactionIndustrial organizationBusiness modelSample (statistics)Product (business)Stock (geology)
31Publications
15H-index
1,696Citations
Publications 28
Newest
Consumers are increasingly mindful of CSR when making purchase and consumption decisions. While extant research suggests small, positive effects of CSR on measures of firm financial valuation, cons...
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#1Larisa Kovalenko (BC: Boston College)
#2Alina Sorescu (A&M: Texas A&M University)H-Index: 15
Last. Mark B. Houston (TCU: Texas Christian University)H-Index: 30
view all 3 authors...
Every new product introduction entails a branding decision: whether to name the product using a direct extension, a sub-brand, or a new brand. While previous research has focused on how consumers evaluate alternatives in lab settings, or, in studies based on secondary data, on the effectiveness of brand extensions in general, a comprehensive framework of the antecedents and consequences of new product branding decisions is lacking from the literature. The authors propose a theoretical framework ...
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#1Alina Sorescu (A&M: Texas A&M University)H-Index: 15
#2Martin Schreier (WU: Vienna University of Economics and Business)H-Index: 23
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#1Vanitha SwaminathanH-Index: 23
#2Alina SorescuH-Index: 15
Last. Bernd H. SchmittH-Index: 53
view all 5 authors...
Technological advances have resulted in a hyperconnected world, requiring a reassessment of branding research from the perspectives of firms, consumers, and society. Brands are shifting away from s...
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#1Larisa Ertekin (A&M: Texas A&M University)H-Index: 2
#2Alina Sorescu (A&M: Texas A&M University)H-Index: 15
Last. Mark B. Houston (TCU: Texas Christian University)H-Index: 30
view all 3 authors...
AbstractWell-known brands are frequently imitated, misused, or tampered with. Firms facing these threats routinely turn to the legal system and file trademark infringement lawsuits in an attempt to prevent revenue losses and brand equity dilution. In this article, the authors address the largely unexplored issue of brand protection. First, they categorize all major types of trademark infringement. Second, using signaling and prospect theories, they present a conceptual model that outlines the fi...
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#1Alina Sorescu (A&M: Texas A&M University)H-Index: 15
#2Sorin M. Sorescu (A&M: Texas A&M University)H-Index: 22
Last. Bart Devoldere (TNO: Netherlands Organisation for Applied Scientific Research)H-Index: 1
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The interplay between innovation and the stock market has been extensively studied by scholars across all business disciplines. However, one phenomenon remains understudied: the association between innovation and stock market bubbles. Bubbles— defined as rapid increases and subsequent declines in stock prices—have been primarily examined by economists who generally do not focus on individual characteristics of innovations or on the consequences of bubbles for their parent firms. We set out to fi...
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#1Alina SorescuH-Index: 15
#2Sorin M. SorescuH-Index: 22
Last. Bart DevoldereH-Index: 1
view all 4 authors...
#1Hubert Gatignon (Ad: INSEAD)H-Index: 28
#2Xavier Lecocq (Lille Catholic University)H-Index: 14
Last. Alina Sorescu (A&M: Texas A&M University)H-Index: 15
view all 4 authors...
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#1Nooshin L. Warren (UA: University of Arizona)H-Index: 4
#2Alina Sorescu (A&M: Texas A&M University)H-Index: 15
AbstractInvestors routinely follow firms’ communications and actions to form expectations about the firms’ future performance. The authors propose a set of firm and industry characteristics that influence the formation of investor expectations in the context of new product announcements. Specifically, they argue that positive expectations of future innovation output should cause an ex-ante increase in stock prices and a smaller ex-post market reaction when an actual new product is announced. Usi...
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