Daniel Belanche
University of Zaragoza
The InternetAdvertisingPlace identityEmpirical researchAttributionSociologyBusinessPsychologyRelevance (law)MarketingE-GovernmentUsabilityWork (electrical)Consumer behaviourInfluencer marketingPerceptionTechnology acceptance modelLoyaltyContext (language use)Service (business)Intention to useAffect (psychology)Public relationsOnline advertisingSocial mediaKnowledge managementStructural equation modelingSocial psychologyTheory of planned behaviorRobot
50Publications
16H-index
1,084Citations
Publications 48
Newest
Purpose Considering the increasing impact of Artificial Intelligence (AI) on financial technology (FinTech), the purpose of this paper is to propose a research framework to better understand robo-advisor adoption by a wide range of potential customers. It also predicts that personal and sociodemographic variables (familiarity with robots, age, gender and country) moderate the main relationships. Design/methodology/approach Data from a web survey of 765 North American, British and Portuguese pote...
40 CitationsSource
Purpose This paper aims to investigate advertising effectiveness in Instagram and Facebook, the two most important social media platforms. It helps to understand which should be chosen depending on the target audience of the campaign. Design/methodology/approach The study examines advertising effectiveness in these social media in terms of ad attitude, ad intrusiveness and loyalty intentions. An online survey was conducted with 303 social media users. Age and gender are proposed as moderators. F...
15 CitationsSource
#1Daniel Belanche (University of Zaragoza)H-Index: 16
#2Luis V. Casaló (University of Zaragoza)H-Index: 30
Last. Miguel Guinalíu (University of Zaragoza)H-Index: 27
view all 4 authors...
Purpose With social exchange theory as a basis, the purpose of this paper is to seek a better understanding of advice processes in online travel communities, which offer crucial advice for travelers’ decisions. It also predicts that relational capital variables (commitment, reciprocity perceptions) moderate the main relationships. Design/methodology/approach Data from a web survey of 456 users of online travel communities affirm the scale’s validity and provide the input for structural equation ...
13 CitationsSource
ABSTRACTThis article argues that advertising ethics, traditionally focused on ad contents and vulnerable audiences, should be also applied to ad format intrusiveness. The increasing appearance of h...
5 CitationsSource
#1Daniel BelancheH-Index: 16
#2Carlos FlaviánH-Index: 51
Last. Alfredo Pérez-RuedaH-Index: 6
view all 3 authors...
The growth of Internet has completely changed the advertising ecosystem, with advertising spending moving from traditional to digital formats. Indeed, digital advertising surpassed television spending for the very first time in 2017 (Magna 2017). Digital advertising investment (including all different display formats such as banners, images, text, audio or video, together with search and social platforms ads) is estimated to take 44.0 percent of all advertising global budget in 2018 (Magna 2017)...
1 CitationsSource
#1Daniel BelancheH-Index: 16
#3Carlos FlaviánH-Index: 51
Last. Alfredo Pérez-RuedaH-Index: 6
view all 3 authors...
1 CitationsSource
#1Daniel Belanche (University of Zaragoza)H-Index: 16
#2Carlos Flavián (University of Zaragoza)H-Index: 51
Last. Alfredo Pérez-Rueda (University of Zaragoza)H-Index: 6
view all 3 authors...
Abstract Due to commercial information loss of efficacy, social media advertising introduced skippable formats as an interactive function to attract customers. This empowerment of users could also favor the development of their skills and strategies to deal with online advertising, which may result in a lower advertising effectiveness. A study with 286 YouTube users was carried out to investigate this adaptation process to an advertising format by focusing on pre-roll skippable video ads. In con...
24 CitationsSource
#1Daniel Belanche (University of Zaragoza)H-Index: 16
#2Luis V. Casaló (University of Zaragoza)H-Index: 30
Last. Carlos Flavián (University of Zaragoza)H-Index: 51
view all 3 authors...
Abstract Although place-related identity is receiving increasing attention within the environmental psychology field, little attention has been paid to deepen on place identity at the local level and better understand the social nature of urban identity. Focusing on the case of Zaragoza (the fifth largest city in Spain), this work aims to contribute to previous literature by understanding how shared city meanings and socio-demographic characteristics influence urban identity formation, proposing...
16 CitationsSource
#1Daniel Belanche (University of Zaragoza)H-Index: 16
#2Carlos Flavián (University of Zaragoza)H-Index: 51
Last. Alfredo Pérez-Rueda (University of Zaragoza)H-Index: 6
view all 3 authors...
Interactive online media are an increasingly preferred format for users and advertisers, and skippable online video advertisements are common on social media networks such as YouTube. The specific features and influences of this interactive marketing tool demand further consideration. Focusing on effective tactics, this article investigates the influence of introducing high-arousal and low-arousal stimuli on skippable ad effectiveness (i.e., ad acceptance, ad attitude, brand attitude, and ad int...
83 CitationsSource
#1Richard P. BagozziH-Index: 117
#2Daniel BelancheH-Index: 16
Last. Carlos FlaviánH-Index: 51
view all 4 authors...
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