Pauliina Ulkuniemi
University of Oulu
Competence (human resources)Customer retentionAdvertisingService providerEmerging marketsBusinessArtifact-centric business process modelMarketingComponent-based software engineeringProcess managementBusiness relationship managementPerspective (graphical)Modularity (networks)Service level requirementValue (economics)PurchasingService (business)Customer advocacyNew business developmentPublic relationsIndustrial organizationBusiness modelMarketing researchSoftware developmentKnowledge managementBusiness caseCustomer intelligenceService designCustomer to customerDigital marketing
35Publications
15H-index
714Citations
Publications 37
Newest
#1Anne KeränenH-Index: 1
#2Pauliina UlkuniemiH-Index: 15
Last. Jan HermesH-Index: 4
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#1Marianne YlilehtoH-Index: 1
#2Hanna KomulainenH-Index: 9
Last. Pauliina UlkuniemiH-Index: 15
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The purpose of this study is to explore the customer shopping experience in the innovative technology setting. Specifically, the purpose is to understand how do innovative technologies influence the customer shopping experience?,This qualitative, explorative study has characteristics of a phenomenological research strategy. The data were collected from four focus groups and ten in-depth interviews with consumers. Abductive approach with an implementation of content analysis was used as a method ...
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#1Outi Keränen (University of Oulu)H-Index: 3
#2Hanna Komulainen (University of Oulu)H-Index: 9
Last. Pauliina Ulkuniemi (University of Oulu)H-Index: 15
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Abstract Sustainable innovations in food packaging are important in terms of preventing food waste and reducing environmental impact, but existing industry regimes and networks may hinder their diffusion into established markets. However, research on reorientation of existing industries, and value networks in that situation, has been limited. This study examines the changes to existing industry value networks that can facilitate the diffusion of sustainable innovation in food packaging. Empirica...
6 CitationsSource
Source
#1Aldona Glińska-Neweś (UMK: Nicolaus Copernicus University in Toruń)H-Index: 8
#2Akram Hatami (University of Oulu)H-Index: 2
Last. Pauliina UlkuniemiH-Index: 1
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Purpose : The aim of this paper is to identify benefits of corporate volunteer programs gained on employee behaviors’ side. Specifically, the following research question is posed: what benefits of corporate volunteer projects are there observed by employees participating in them? Methodology/approach : The paper is based on a qualitative study conducted in the form of semi-structured in-depth individual interviews with employees participating in volunteer programs. Findings : The study shows tha...
1 CitationsSource
#1Hanna Komulainen (University of Oulu)H-Index: 9
#2Annu Perttunen (University of Oulu)H-Index: 1
Last. Pauliina Ulkuniemi (University of Oulu)H-Index: 15
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1 CitationsSource
#1Hanna KomulainenH-Index: 9
#2Saila SaraniemiH-Index: 12
Last. Pauliina UlkuniemiH-Index: 15
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1 CitationsSource
#1Hanna Komulainen (University of Oulu)H-Index: 9
#2Saila Saraniemi (University of Oulu)H-Index: 12
Last. Marianne Ylilehto (University of Oulu)H-Index: 1
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Purpose The purpose of this paper is to examine how the customer value experience conveys the restructuring of the service network in the banking industry. The banking sector has often been one of the early adopters of IT in terms of connecting their services and customers. While developing digital services, however, banks are also concerned that they are losing contact with their customers. At the same time, fast developing technologies enable new companies to enter the industry to offer their ...
10 CitationsSource
#1Muhammad Anees-ur-Rehman (University of Oulu)H-Index: 4
#2Saila Saraniemi (University of Oulu)H-Index: 12
Last. Pia Hurmelinna-Laukkanen (University of Oulu)H-Index: 22
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Purpose The purpose of this paper is to learn how strategic hybrid orientation – constructed from brand and market orientations – is related to the brand awareness, brand credibility, and financial performance of business-to-business (B2B) small- and medium-sized enterprises (SMEs). Design/methodology/approach The questionnaire was used in a survey to collect data from 250 Finnish B2B SMEs. The sampled firms were categorized into four clusters according to a two-by-two matrix, and their relation...
11 CitationsSource