Romain Cadario
Erasmus University Rotterdam
The InternetAdvertisingMere-exposure effectHeuristicsWord of mouthPsychologyMarketingNumerosity adaptation effectCognitionWork (electrical)Consumer behaviourPerceptionPsychological interventionExplanatory powerExpression (architecture)ReplicateMedia planningHealthy eatingAffect (psychology)Computer scienceUnit (housing)Greenhouse gasOnline advertisingNumeracyAudience measurementNudge theoryMeta-analysisDigital marketing
51Publications
7H-index
148Citations
Publications 31
Newest
#1Romain CadarioH-Index: 7
#2Raphaëlle ButoriH-Index: 7
Last. Béatrice ParguelH-Index: 11
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#1Romain CadarioH-Index: 7
#2Raphaëlle ButoriH-Index: 7
Last. Béatrice ParguelH-Index: 11
view all 3 authors...
#1Romain CadarioH-Index: 7
#2Raphaëlle ButoriH-Index: 7
Last. Béatrice ParguelH-Index: 11
view all 3 authors...
#1Romain CadarioH-Index: 7
#2Raphaëlle ButoriH-Index: 7
Last. Béatrice ParguelH-Index: 11
view all 3 authors...
#1Romain CadarioH-Index: 7
#2Raphaëlle ButoriH-Index: 7
Last. Béatrice ParguelH-Index: 11
view all 3 authors...
#1Romain CadarioH-Index: 7
#2Raphaëlle ButoriH-Index: 7
Last. Béatrice ParguelH-Index: 11
view all 3 authors...
2 CitationsSource
#1Romain CadarioH-Index: 7
#2Raphaëlle ButoriH-Index: 7
Last. Béatrice ParguelH-Index: 11
view all 3 authors...
#1Romain CadarioH-Index: 7
#2Raphaëlle ButoriH-Index: 7
Last. Béatrice ParguelH-Index: 11
view all 3 authors...
#1Romain Cadario (Lille Catholic University)H-Index: 7
#2Béatrice Parguel (Paris Dauphine University)H-Index: 11
Last. Florence Benoît-Moreau (Paris Dauphine University)H-Index: 7
view all 3 authors...
According to Pandelaere et al. (2011), bigger numbers of units in quantitative attribute information lead to greater perceived attribute differences, making it more likely that consumers will choose a higher-attribute option. We replicate this unit effect for the carbon emissions metrics displayed in car advertisements, and extend it to show that highly numerate individuals, who are supposed to be more effective decision-makers, may actually be more prone to numerosity heuristics.
6 CitationsSource
#1Romain Cadario (Lille Catholic University)H-Index: 7
We examined the effect of health claims and food deprivation levels on the health risk perceptions of fast-food restaurants. Consistent with previous research, we used a within-subjects experimental design to manipulate the health claims of fast-food restaurants using real brands: Subway, expressing strong health claims vs. McDonald's, expressing weak health claims. Participants who did not have access to nutrition information were asked to estimate the health risk associated with food items tha...
3 CitationsSource