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Introduction: Thinking Critically About Advertising and Consumer null Joseph Turow and Matthew P. McAllister Part One: The Rise of Commercial and Consumer null Introduction to Part One. 1. Advertising: The Magic System Raymond Williams 2. The Alien Past: Consumer null in Historical Perspective Susan Strasser 3. Educate the Public! Stuart Ewen Part Two: The Political Economy of Advertising Introduction to Part Two. 4. Televised Consumption: Women, Advertisers and the Early Daytime Television Industry Inger L. Stole 5. Dr. Brandreth Has Gone to Harvard Ben H. Bagdikian 6. Economic Censorship and Free Speech: The Circle of Communication between Advertisers, Media, and Consumers Jef I. Richards and John H. Murphy II 7. The Commodity Flow of U.S. Children's Television Matthew P., McAllister and J. Matt Giglio Part Three: Creating Advertising Introduction to Part Three. 8. Encoding Advertisements: The Creative Perspective Aidan Kelly, Katrina Lawlor, and Stephanie O'Donohoe 9. Nightmare on Madison Avenue Devin Leonard 10. The Outing of Philip Morris: Advertising Tobacco to Gay Men Elizabeth A. Smith and Ruth E. Malone Part Four: Ads and Globalization Introduction to Part Four. 11. Gender and Advertisements: The Rhetoric of Globalisation Maitrayee Chaudhuri 12. The Construction of Beauty: A Cross-Cultural Analysis of Women's Magazine Advertising Katherine Frith, Ping Shaw, and Hong Cheng 13. Just Do It, But Not on My Planet Robert Goldman and Stephen Papson Part Five: Ads and Cultural Meaning Introduction to Part Five. 14. Reflections and Reviews: An English Teacher Looks at Branding James B. Twitchell 15. Advertising as Capitalist Realism Michael Schudson 16. The Spectacular Consumption of True African American Culture: Whassup with the Budweiser Guys? Eric King Watts and Mark Orbe 17. Flabless is Fabulous: How Latina and Anglo Women Read and Incorporate the Excessively Thin Body Ideal into Everyday Experience Robyn J. Goodman Part Six: Ads and Politics Introduction to Part Six. 18. Selling Democracy: Consumer null and Citizenship in the Wake of September 11 Greg Dickinson 19. Political Advertising in US Presidential Campaigns: Messages, Targeting, and Effects Bruce W. Hardy 20. Campaign.USA With the Internet Comes a New Political Clickocracy Jose Antonio Vargas Part Seven: Advertising and the Active Citizen Introduction to Part Seven. 21. A New Consumerism, 1960-1980 Gary S. Cross 22. Pranking Rhetoric: Culture Jamming as Media Activism Christine Harold 23. Local Foreign Policy: Students and Communities Join the Fray Naomi Klein Part Eight: Ads and the Future Introduction to Part Eight. 24. The Work of Being Watched Interactive Media and the Exploitation of Self-Disclosure Mark Andrejevic 25. Advertisers and Audience Autonomy at the End of Television Joseph Turow 26. Every Nook and Cranny: The Dangerous Spread of Commercialized null Gary Ruskin and Juliet Schor 27. Advertising at the End of the Apocalypse Sut Jhally Index

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