doi.org/10.1016/j.ibusrev.2022.102076

Investigating the impact of consumers’ patriotism and ethnocentrism on purchase intention: Moderating role of consumer guilt and animosity

..., Vibha Arora
11
International Business Review6.10
Volume: 32, Issue: 4, Pages: 102076 - 102076
Published: Nov 22, 2022
Paper Fields
Paper Details
Title
Investigating the impact of consumers’ patriotism and ethnocentrism on purchase intention: Moderating role of consumer guilt and animosity
DOI
doi.org/10.1016/j.ibusrev.2022.102076
Published Date
Nov 22, 2022
Journal
International Business Review
Volume
32
Issue
4
Pages
102076 - 102076
© 2025 Pluto Labs All rights reserved.