virtual reality simulation

virtual reality technology

immersive virtual

reality ar

immersive virtual reality

visitor experience

museum websites

reality vr

International journal of human-computer interaction

Museums have shown keen interest in providing XR experiences, in particular, augmented reality (AR) and virtual reality (VR), as part of their exhibitions. However, little is known about how visitors feel about such experiences and how exposure to them affects visitor interest in topics. In this study, the authors conducted a pre/post-usage survey among visitors at a museum with VR installation. Four research models were compared to determine the most suitable model for studying gratifications. Our results showed that visitors expect to be entertained, yet they are less entertained than expected. VR provides positive learning effects, and scholars can rely on post-usage measures to assess the experience.

Virtual Reality in Museums: Does It Promote Visitor Enjoyment and Learning?