Marketing

Quantum mechanics

Engineering

Early adopter

Environmental economics

Microeconomics

Chromatography

Convergence (economics)

Smart grid

Telecommunications

Economics

Power (physics)

Computer science

Electric vehicle

Business

Willingness to pay

Physics

Renewable energy

Willingness to accept

Chemistry

Sample (material)

Economic growth

Electricity

Electrical engineering

Transportation Research Part D Transport and Environment

The increasing convergence of the mobility and electricity sectors creates many opportunities and challenges around electric vehicle (EV) charging. It is a large interest of the industry to gain EV drivers' consent for smart charging to facilitate the smooth integration of EVs into the electricity grid and maximize the miles driven on renewable power. This study assesses the preferences of potential adopters of smart charging solutions. Employing a choice experiment, this study measures the extent to which and under which conditions EV drivers are willing to adjust the charging location, duration, and charging mode. Based on a sample of 202 current and potential EV drivers, a total of 6′240 experimental decisions for different smart charging offers were analyzed. The results reveal crucial insights into the preference structure of current and potential EV drivers. Based on these findings, this study offers recommendations for providers of smart charging to win early adopters.

EV drivers’ willingness to accept smart charging: Measuring preferences of potential adopters