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Original paper

A managerial mental model to drive innovation in the context of digital transformation

Volume: 30, Issue: 1, Pages: 42 - 66
Published: May 5, 2022
Abstract
Industry 4.0 is transforming how businesses innovate and, as a result, companies are spearheading the movement towards 'Digital Transformation'. While some scholars advocate the use of design thinking to identify new innovative behaviours, cognition experts emphasise the importance of top managers in supporting employees to develop these behaviours. However, there is a dearth of research in this domain and companies are struggling to implement...
Paper Details
Title
A managerial mental model to drive innovation in the context of digital transformation
Published Date
May 5, 2022
Volume
30
Issue
1
Pages
42 - 66
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