This website uses cookies.
We use cookies to improve your online experience. By continuing to use our website we assume you agree to the placement of these cookies.
To learn more, you can find in our Privacy Policy.
Other

A global research trends of neuromarketing: 2015-2020

Volume: 21, Issue: 1, Pages: 15 - 32
Published: Mar 18, 2022
Abstract
he growth interesting in discovering the consumers’ behaviours, emotional and cognitive processes in marketing research have led to an increasing number of publications. This paper evaluates the global research trends in the neuromarketing/consumer neuroscience domain based on the most productive journals, countries, institutions, authors, the number of documents and citations. This paper was structured based on the Preferred Reporting Items for...
Paper Details
Title
A global research trends of neuromarketing: 2015-2020
Published Date
Mar 18, 2022
Volume
21
Issue
1
Pages
15 - 32
© 2025 Pluto Labs All rights reserved.
Step 1. Scroll down for details & analytics related to the paper.
Discover a range of citation analytics, paper references, a list of cited papers, and more.