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A global research trends of neuromarketing: 2015-2020
Abstract
he growth interesting in discovering the consumers’ behaviours, emotional and cognitive processes in marketing research have led to an increasing number of publications. This paper evaluates the global research trends in the neuromarketing/consumer neuroscience domain based on the most productive journals, countries, institutions, authors, the number of documents and citations. This paper was structured based on the Preferred Reporting Items for...
Paper Details
Title
A global research trends of neuromarketing: 2015-2020
Published Date
Mar 18, 2022
Journal
Volume
21
Issue
1
Pages
15 - 32