Finance

Electrical engineering

Channel (broadcasting)

Business

Archaeology

Sample (material)

Government (linguistics)

Financial institution

Agriculture

Multivariate probit model

Engineering

Marketing

Philosophy

Econometrics

Probit

Economics

Geography

Microeconomics

Marketing channel

Chemistry

Market access

Production (economics)

Linguistics

Agricultural economics

Agricultural science

Environmental science

Chromatography

Probit model

Journal of Agriculture and Food Research

Lack of adequate number of groundnut farmers' market channels remain long lasting problems in the study area. However, the choice of an appropriate market channel enables farmers to get reasonable profits from groundnut production. This study aimed to identify the existing groundnut market channels and to analyze determinants of channel choice decisions of smallholder groundnut producers in Western Oromia. A multi-stage sampling technique was used to select 400 sample household heads. Primary data were collected using a pre-tested semi-structured questionnaire and through key informant interviews using checklists. Multivariate probit (MVP) model was used to analyze determinants of groundnut market channel choices. The model resulted from that level of education, distance from the nearest market, access to market information, cooperative membership, trust in buyers, access to credit, the quantity of groundnut sold, own transport facilities, and access to off/non-farm income affected the probability of households in combination to select collector, wholesaler, retailer, and consumer market channels at different significance levels. The findings of the study suggest that there is a need for all concerned bodies like government to create market linkage between farmers and buyers, provide improved seed and other production inputs while farmers should maximize quantity of groundnut produced through accessing improved seed and other production inputs and market related development bodies should help in organizing farmers' groundnut cooperatives. Similarly, strengthening micro financial institution to provide credit for groundnut producers is the area where interventions required.

Determinants of groundnut producers’ market channel choice in Western Oromia region, Ethiopia