Marketing

Ecology

Communication

Multilevel model

Biology

Statistics

Business administration

Social psychology

Electronic business

Business communication

Variables

Economics

Market economy

Business model

Business

Regression analysis

Competition (biology)

Globalization

Psychology

Mathematics

Positive relationship

Business relationship management

WSEAS TRANSACTIONS ON BUSINESS AND ECONOMICS

Increased globalization and competition in most industries has greatly changed the execution of different duties and responsibilities most especially the flow of communication in businesses. This has further affected the level of trust in most businesses most especially among the employees and between the business and customers. The main objective of the study was to investigate the effect if business communication and business trust on business growth. Data was collected using an online survey questionnaire from 100 employees of Intrasoft International in Greece. Data collected was analyzed using SPSS and Pearson’s rank correlation coefficient was based on to establish the relationship between variables. The level top which the independent variables predict the dependent variables was established using regression analysis. The study established a positive relationship between business communication and business. A significant and positive relationship was also confirmed between business trust and business growth.

Business Trust and Communication as Predictors of Business Growth