Putting qualitative international business research in context(s)

The Welch et al. (J Int Bus Stud 42(5):740–762, 2011) JIBS Decade Award-winning article highlights the importance of the contextualization of international business research that is based on qualitative research methods. In this commentary, we build on their foundation and develop further the role of contextualization, in terms of the international business phenomena under study, contemporaneous conversations about qualitative research methods,...