How does the digital innovation process unfold in practice? A novel third-generation and empirical-based need–solution pairing model

Purpose There is a lack of empirical-based models derived from practice to explain the digital innovation process. The authors investigate how the digital innovation process unfolds in practice. Design/methodology/approach The authors undertake an exploratory and phenomenological study of 21 Malaysian small and medium enterprises (SMEs) in the information and communication technology (ICT) sector. Findings The findings show that the delineation...