Implications of e-tailers’ transition from reselling to the combined reselling and agency selling
Abstract
Whether or not online retailers (“e-tailers”) should choose a reselling or agency selling business mode has been well studied by academics. In practice, many major e-tailers, including Amazon and JD.com, are moving toward a combined approach, but not toward the pure agency selling mode. We adopt a game theoretical model to examine the implications of this transition by considering a supplier that distributes its products through a...
Paper Details
Title
Implications of e-tailers’ transition from reselling to the combined reselling and agency selling
Published Date
Nov 12, 2021
Journal
Volume
23
Issue
3
Pages
1885 - 1920
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