doi.org/10.1016/j.ijresmar.2021.09.014

Marketing’s role in multi-stakeholder engagement

,

,

..., Anita Pansari

International Journal of Research in Marketing7.50

Volume: 39, Issue: 2, Pages: 445 - 461

Published: Nov 16, 2021

Paper Fields

Paper Details

Title

Marketing’s role in multi-stakeholder engagement

DOI

doi.org/10.1016/j.ijresmar.2021.09.014

Published Date

Nov 16, 2021

Journal

International Journal of Research in Marketing

Volume

39

Issue

2

Pages

445 - 461

Notes

History