Marketing

Engineering

Heritage tourism

Visitor pattern

Aerospace engineering

Extant taxon

Pure mathematics

Biology

Tourism geography

Statistics

Social psychology

Tourism

Qualitative comparative analysis

Archaeology

Dimension (graph theory)

Economics

Computer science

Structural equation modeling

Business

Evolutionary biology

Economic geography

Advertising

Psychology

Mathematics

Geography

Political science

Sociology

Programming language

Machine learning

Cruise

Tourism Recreation Research

This study aims to investigate the effects of tourist engagement dimensions on revisit and Word of Mouth (WOM) intentions of heritage tourists. The data were collected from domestic tourists in the heritage city of Kashan, Iran. To analyse the collected data, this study applies Partial Least Squares – Structural Equation Modelling (PLS-SEM) as a symmetric analysis technique, as well as fuzzy-set Qualitative Comparative Analysis (fsQCA) as an asymmetric analysis approach to strengthen the findings. The findings of PLS-SEM showed the significant effect of the absorption dimension on revisit intention, whereas these results demonstrated the significant effects of the dimensions of interaction, and identification on WOM intention. However, the results of fsQCA identified more heterogeneous combinations of dimensions of visitor engagement to predict revisit and WOM intentions. Overall, this study contributes to the extant literature on tourist engagement by constructing a composite picture of tourist engagement dimensions on the behavioural intentions of heritage tourists. The study’s theoretical contributions, its restrictions and practical implications for heritage site operators are further discussed.

Can tourist engagement enhance tourist behavioural intentions? A combination of PLS-SEM and fsQCA approaches