How to create a memorable night tourism experience: atmosphere, arousal and pleasure
Abstract
This study constructs a new model of the night tourism experience to explore the influence mechanism of the night tourism atmosphere. This study was conducted with 659 tourists who have visited the historical and cultural blocks at night. The results show that pleasure and arousal play a moderating role between the night tourism atmosphere and a memorable tourism experience. Innovation and cultural contact play a positive moderating role in the...
Paper Details
Title
How to create a memorable night tourism experience: atmosphere, arousal and pleasure
Published Date
Oct 7, 2021
Journal
Volume
25
Issue
11
Pages
1817 - 1834
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Notes
History