Competence (human resources)

Perspective (graphical)

Business

Value (mathematics)

Live streaming

Multimedia

Aesthetics

Advertising

Psychoanalysis

Machine learning

Marketing

Artificial intelligence

Psychology

Popularity

Computer science

Beauty

Attractiveness

Social psychology

Journal of Retailing and Consumer Services

Live streaming opens a new way for selling products, in which the streamer plays a leading role. Whereas e-commerce live streaming has become ever-inc…

Way to success: Understanding top streamer's popularity and influence from the perspective of source characteristics