Choosing a brand name that's “in” – disgust sensitivity, preference for intuition, and the articulatory in-out effect

Volume: 185, Pages: 111276 - 111276
Published: Feb 1, 2022
Abstract
Words with an inward-wandering consonant sequence (e.g., MADIKO) are preferred to words with an outward-wandering consonant sequence (e.g., KADIMO), commonly referred to as articulatory in-out effect. Despite its robustness in consumer behavior across languages and settings, there has been no research on interindividual differences in this effect so far. Based on current theories on the phenomenon, we expect that the in-out effect should be...
Paper Details
Title
Choosing a brand name that's “in” – disgust sensitivity, preference for intuition, and the articulatory in-out effect
Published Date
Feb 1, 2022
Volume
185
Pages
111276 - 111276
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