TikTok: an exploratory study of young adults’ uses and gratifications

Pages: 1 - 20
Published: Sep 13, 2021
Abstract
TikTok is a short-form video focused social media app with over 80 million active users in the United States. The current study aimed to understand young adult TikTok users’ and non-users’ (n = 247) motivations (to use or not use), experiences, and perceptions related to TikTok. In total, 52% of young adults reported using TikTok. Through qualitative content analysis procedures, three themes representing participants’ experiences with TikTok...
Paper Details
Title
TikTok: an exploratory study of young adults’ uses and gratifications
Published Date
Sep 13, 2021
Pages
1 - 20
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