Open for business in a closed world? Managing MNE nonmarket strategy in times of populism and geopolitical uncertainty
Abstract
Purpose The international strategies of multinational enterprises are increasingly augmented by insights on, and approaches to, external stakeholders and nonmarket dynamics. The rise of populism and increased geopolitical uncertainty have accelerated these efforts, particularly for business leaders anticipating and engaging external agents, events, and issues that challenge the strategic objectives of their enterprises....
Paper Details
Title
Open for business in a closed world? Managing MNE nonmarket strategy in times of populism and geopolitical uncertainty
Published Date
Oct 8, 2021
Volume
29
Issue
4
Pages
441 - 450
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Notes
History