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doi.org/10.1057/s41270-021-00132-9
The influence of social media eWOM information on purchase intention
Choi‐Meng Leong
10
,
Alexa Min-Wei Loi
3
,
Steve Woon
2
View all 3 authors
Journal of Marketing Analytics
3.50
Volume: 10, Issue: 2, Pages: 145 - 157
Published
: Aug 21, 2021
133
Citations
Source
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Basic Info
Analytics
References
Citations
Paper Fields
Electrical engineering
Word of mouth
Business
Credibility
Advertising
Epistemology
World Wide Web
Machine learning
Engineering
Philosophy
Political science
Management
Psychology
Economics
Information system
Law
Source credibility
Quality (philosophy)
Computer science
Task (project management)
Social media
Information quality
Structural equation modeling
Paper Details
Title
The influence of social media eWOM information on purchase intention
DOI
doi.org/10.1057/s41270-021-00132-9
Published Date
Aug 21, 2021
Journal
Journal of Marketing Analytics
Volume
10
Issue
2
Pages
145 - 157
Notes
History
View all history