The power of nudging: how adaptations in reverse logistics systems can improve end-consumer recycling behavior

Purpose Research shows a recycling behavior gap where end consumers are positive towards recycling but do not act in accordance with their intentions. Such a gap creates challenges for reverse logistics systems. The purpose of this paper is to investigate how adaptations in reverse logistics systems towards end consumers-turned-suppliers can improve recycling behavior. Design/methodology/approach A framework with three propositions is developed...