Original paper
TV series adaptations and their repercussions on consumers: insights from two complementary qualitative analyses
Abstract
The study explores the nature of adaptations made on an experiential product, a TV series, that enters a foreign market, and investigates the perceptions of foreign consumers concerning the adapted experiential product in two parts. The first part content analyses the nature of adaptations based on comparisons of the contents of the original and adapted versions of the TV series, while the second part content analyses consumers’ perceptions of...
Paper Details
Title
TV series adaptations and their repercussions on consumers: insights from two complementary qualitative analyses
Published Date
Jul 28, 2021
Volume
38
Issue
3-4
Pages
183 - 218
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Notes
History