Original paper
Consumer behavior in digital era: impact of COVID 19
Volume: 5, Issue: 2, Pages: 243 - 251
Published: Jan 1, 2021
Abstract
The main goal of this paper is to research differences that start to change consumer behavior in the digital era since the advent of COVID 19. The events associated with the pandemic that led to increased social distance and complete lockdown undoubtedly affect not only the economic situation territories and countries in general, but also on the behavior of each individual. The situation that has arisen has forced more and more consumers to meet...
Paper Details
Title
Consumer behavior in digital era: impact of COVID 19
Published Date
Jan 1, 2021
Volume
5
Issue
2
Pages
243 - 251