doi.org/10.1016/j.intmar.2021.02.002

The Effectiveness of Triggered Email Marketing in Addressing Browse Abandonments

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,

Ignacio saavedra

Journal of Interactive Marketing7.80

Volume: 55, Issue: 1, Pages: 118 - 145

Published: May 27, 2021

Paper Fields

Paper Details

Title

The Effectiveness of Triggered Email Marketing in Addressing Browse Abandonments

DOI

doi.org/10.1016/j.intmar.2021.02.002

Published Date

May 27, 2021

Journal

Journal of Interactive Marketing

Volume

55

Issue

1

Pages

118 - 145

Notes

History