The Self-Regulation of Conformity: Mental Contrasting With Implementation Intentions (MCII)

The self-regulation of conformity has received little attention in previous research. This is surprising because group majorities can exert social strong pressure on people, leading them to overlook the pursuit of their own goals. We investigated if self-regulation by mental contrasting with implementation intentions (MCII) can reduce people’s tendency to conform and facilitate their own goal-pursuit despite deviant majority influence. In a...