doi.org/10.1016/j.intmar.2021.01.003

Buying a New Product with Inconsistent Product Reviews from Multiple Sources: The Role of Information Diagnosticity and Advertising

Kyung‐Ah Byun

,

,

..., Taeghyun Kang

Journal of Interactive Marketing7.80

Volume: 55, Issue: 1, Pages: 81 - 103

Published: May 12, 2021

Paper Fields

Paper Details

Title

Buying a New Product with Inconsistent Product Reviews from Multiple Sources: The Role of Information Diagnosticity and Advertising

DOI

doi.org/10.1016/j.intmar.2021.01.003

Published Date

May 12, 2021

Journal

Journal of Interactive Marketing

Volume

55

Issue

1

Pages

81 - 103

Notes

History