How Theory of Planned Behavior And Percieved Risk Affect Online Shopping Behavior
Abstract
This study aims to analyze the affect of attitude, subjective norm, perceived behavioral control, and perceived risk on intention to shop online and its impact on online shopping behavior. The exogen variables on this study are attitude, subjective norm, perceived behavioral control, and perceived risk. While the endogen variables are intention to shop online and behavior to shop online. Data collection was carried out by distributing 100...
Paper Details
Title
How Theory of Planned Behavior And Percieved Risk Affect Online Shopping Behavior
Published Date
May 5, 2021
Volume
5
Issue
2
Pages
169 - 179
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