Dissemination

Library science

Political science

Psychology

Bibliometrics

Mainstream

Scholarship

Citation

Computer science

Audience measurement

Medicine

Telecommunications

FACE

Background: Conventional measures of scholarly impact derived from citation count do not account for academic readership and do not measure impact on the nonacademic audience (ie, the general population that does not engage in scholarship). To more broadly characterize attention received by research articles, alternative measures have been developed, including Mendeley readership and Altmetric Attention scores. Together, these metrics reflect academic readership and the effects of research in mainstream media. Characterizing articles that score highly according to these alternative measures is of interest to facial plastic surgeons, especially those who aim to disseminate their work to broad audiences. Objectives: To identify characteristics of facial plastic surgery articles associated with increased attention from both academic and nonacademic audiences. Methods: The top 50 most-cited articles with a facial plastics focus published since 2009 were categorized according to various themes. Article attention was assessed using conventional and alternative bibliometric indices. Pearson correlation matrix assessed associations between indices. Rank order congruence between indices was also assessed. MANOVAs assessed the overall effect of article theme on scholarly impact. Multiple one-way ANOVAs assessed effect of theme on individual indices. Results: Citation count, Mendeley readership, and Altmetric mentions all showed significant positive correlation with citations per year ( P &lt; .05, P &lt; .01, P &lt; .01, respectively). Citations/year was most congruent with total citations (50% congruence). Articles focused on “lower face” received significantly more Mendeley readership than those focused on “head and neck” ( P = .009). Articles focused on “cosmetics” had significantly more citations/year ( P = .018) and Altmetric mentions ( P = .015) than those focused on “reconstruction.” Conclusion: The facial plastic research articles that received the most attention from both academic and nonacademic audiences were those focused on cosmetics. Additionally, articles pertaining to the lower face received more academic attention than those pertaining to head and neck.

Using Alternative Bibliometric Indices to Characterize High-Impact Articles Published in the Field of Facial Plastic Surgery