Internal medicine

Business

Keynesian economics

Value (mathematics)

Theory of planned behavior

Meta-analysis

Machine learning

Marketing

Management

Psychology

Economics

Individualism

Control (management)

Affect (linguistics)

Green consumption

Purchasing power

Computer science

Market economy

Communication

Medicine

Social psychology

Collectivism

Frontiers in Psychology

This study systematically analyzes the factors that affect consumers’ green purchase intention. Through a comprehensive literature review, the influencing factors of consumers’ green purchase intention are organized into three categories: cognitive factors, consumer individual characteristics, and social factors. Next, a meta-analysis of 54 empirical papers was conducted using Comprehensive Meta-Analysis 3.0 software to quantitatively assess these relationships. The results revealed that green perceived value, attitude, and green trust have a significant positive influence on green purchase intention. Perceived behavior control, perceived consumer effectiveness, and subjective norm also has a strong positive impact on green purchase intention. Collectivism has a positive effect on green purchase intention. Green perceived risk has a significant negative impact on green purchase intention. The study’s findings provide references for enterprises engaged in green product diffusion and organizations responsible for environmental protection.

On the Factors Influencing Green Purchase Intention: A Meta-Analysis Approach