doi.org/10.1016/j.intmar.2021.01.001

The Influence of Consumer–Brand Relationship on the Personalized Advertising Privacy Calculus in Social Media

Jameson L. Hayes

,

Nancy H. Brinson

,

..., Claire M. Moeller

Journal of Interactive Marketing7.80

Volume: 55, Issue: 1, Pages: 16 - 30

Published: Mar 27, 2021

Paper Fields

Paper Details

Title

The Influence of Consumer–Brand Relationship on the Personalized Advertising Privacy Calculus in Social Media

DOI

doi.org/10.1016/j.intmar.2021.01.001

Published Date

Mar 27, 2021

Journal

Journal of Interactive Marketing

Volume

55

Issue

1

Pages

16 - 30

Notes

History