The effects of belief in pure good and belief in pure evil on consumer ethics

Even if businesses try to be ethical, they can succeed only if there are ethically-minded consumers. Three studies using college (N = 199) and nationwide (Ns = 345 and 327) convenience samples examined the effects of belief in pure evil (BPE) and belief in pure good (BPG) on consumer ethics attitudes and behavior, after controlling for demographic variables and various moral attitude scales. Across S1 and S2, BPG uniquely predicted greater...