A comparison between the wholesale model and the agency model with different launch strategies in the book supply chain

Electronic books’ pricing model and launch strategy are main issues concerned by the members of the book supply chain. Inspired by this fact, this paper establishes analytical models to investigate the publisher’s and the bookstore’s optimal decisions combined with pricing models (the agency model or the wholesale model) and launch strategies (the simultaneous launch strategy or the delaying launch strategy) of electronic books in a book supply...