A study of user’s m-wallet usage behavior: The role of long-term orientation and perceived value
Abstract
Understanding which factors are important to consumers when deciding to use a mobile wallet and how these factors influence users’ commitment and recommendation is important because the demand for cashless transactions has increased worldwide in recent years, especially developing countries like Vietnam. This study develops a research model and tests hypotheses related to the antecendents (personal innovativeness, perceived risk, perceived ease...
Paper Details
Title
A study of user’s m-wallet usage behavior: The role of long-term orientation and perceived value
Published Date
Jan 1, 2021
Journal
Volume
8
Issue
1
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