Supply chain

Physics

Accounting

Channel (broadcasting)

Business

Information sharing

Revenue sharing

Computer network

Mathematics

Optics

Statistics

World Wide Web

Marketing

Matching (statistics)

Focus (optics)

Revenue

Computer science

Supply chain management

E-commerce

EURASIP Journal on Wireless Communications and Networking

With the rapid development of cross-border e-commerce, the improvement of consumer satisfaction has become the focus of cross-border e-commerce platform optimization. Relying on advanced algorithm technology, it can realize the accurate and efficient matching between massive information and users, which is conducive to improving the user experience. Based on the consideration of consumer satisfaction, this paper constructs a dual channel supply chain composed of cross-border suppliers, cross-border e-commerce enterprises, retailers and consumers and studies the revenue and cost sharing contract of the supply chain under the conditions of centralized decision and decentralized decision. The research shows that cross-border e-commerce enterprises can choose to form revenue and expenditure sharing contracts through online and offline channels, optimize decentralized decision-making, and achieve win–win cooperation among supply chain entities.

Optimization algorithm and simulation of supply chain coordination based on cross-border E-commerce network platform