Box office sales and social media: A cross-platform comparison of predictive ability and mechanisms

This paper aims to determine the power of social media data (Facebook and Twitter) in predicting box office sales, which platforms, data types and variables are the most important and why. To do so, we compare several models based on movie data, Facebook data, and Twitter data. We benchmark these model comparisons using various prediction algorithms. Next, we apply information-fusion sensitivity analysis to evaluate which variables are driving...