This Way Up: The Effectiveness of Mobile Vertical Video Marketing

Volume: 55, Pages: 1 - 15
Published: Aug 1, 2021
Abstract
The mobile environment of the 2020s is experiencing a vertical video revolution. The portrait, or vertical, screen format is replacing the traditional landscape, or horizontal, format to become the default for mobile video production and consumption. With the increasing use of vertical videos, an important, yet unanswered, question is how mobile users respond to this format. Therefore, we examine the effectiveness of mobile vertical versus...
Paper Details
Title
This Way Up: The Effectiveness of Mobile Vertical Video Marketing
Published Date
Aug 1, 2021
Volume
55
Pages
1 - 15
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