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doi.org/10.1016/j.intmar.2020.12.002
This Way Up: The Effectiveness of Mobile Vertical Video Marketing
Lana Mulier
3
,
Hendrik Slabbinck
22
,
Iris Vermeir
28
View all 3 authors
Journal of Interactive Marketing
7.80
Volume: 55, Issue: 1, Pages: 1 - 15
Published
: Feb 24, 2021
63
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Business
Advertising
Marketing
Computer science
Paper Details
Title
This Way Up: The Effectiveness of Mobile Vertical Video Marketing
DOI
doi.org/10.1016/j.intmar.2020.12.002
Published Date
Feb 24, 2021
Journal
Journal of Interactive Marketing
Volume
55
Issue
1
Pages
1 - 15
Notes
History
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