doi.org/10.1016/j.intmar.2020.12.002

This Way Up: The Effectiveness of Mobile Vertical Video Marketing

,

Hendrik Slabbinck

,

Journal of Interactive Marketing7.80

Volume: 55, Issue: 1, Pages: 1 - 15

Published: Feb 24, 2021

Paper Fields

Paper Details

Title

This Way Up: The Effectiveness of Mobile Vertical Video Marketing

DOI

doi.org/10.1016/j.intmar.2020.12.002

Published Date

Feb 24, 2021

Journal

Journal of Interactive Marketing

Volume

55

Issue

1

Pages

1 - 15

Notes

History