doi.org/10.1016/j.jcps.2013.09.005

Judgment is not color blind: The impact of automatic color preference on product and advertising preferences

Ioannis Kareklas

,

Frédéric F. Brunel

,

Robin A. Coulter

Journal of Consumer Psychology6.10

Volume: 24, Issue: 1, Pages: 87 - 95

Published: Sep 26, 2013

Paper Fields

Paper Details

Title

Judgment is not color blind: The impact of automatic color preference on product and advertising preferences

DOI

doi.org/10.1016/j.jcps.2013.09.005

Published Date

Sep 26, 2013

Journal

Journal of Consumer Psychology

Volume

24

Issue

1

Pages

87 - 95

Notes

History