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Original paper
Robot or Human? The Marketing Phenomenon of Virtual Influencers : A Case Study About Virtual Influencers’ Parasocial Interaction on Instagram
Victoria Molin
1
,
Sofia Nordgren
1
Published
: Jan 1, 2019
5
Citations
Source
Basic Info
References
Citations
Paper Fields
service failures
interaction hri
humanoid robots
humanoid robot
social robotics
robot interaction
design modeling
asimov laws
org frobt
Paper Details
Title
Robot or Human? The Marketing Phenomenon of Virtual Influencers : A Case Study About Virtual Influencers’ Parasocial Interaction on Instagram
Published Date
Jan 1, 2019
Notes
History
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