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Robot or Human? The Marketing Phenomenon of Virtual Influencers : A Case Study About Virtual Influencers’ Parasocial Interaction on Instagram
Victoria Molin
1
,
Sofia Nordgren
1
View all 2 authors
Published
: Jan 1, 2019
10
Citations
Source
Basic Info
Analytics
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Citations
Paper Fields
Business
Human–robot interaction
Internet privacy
Advertising
Epistemology
Marketing
Philosophy
Artificial intelligence
Influencer marketing
Marketing management
Computer science
Relationship marketing
Phenomenon
Robot
Paper Details
Title
Robot or Human? The Marketing Phenomenon of Virtual Influencers : A Case Study About Virtual Influencers’ Parasocial Interaction on Instagram
Published Date
Jan 1, 2019
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History
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