Radiology

Sociology

Business

Content analysis

Archaeology

Social science

History

Operating system

Advertising

World Wide Web

Journalism

Political science

Profiling (computer programming)

Presentation (obstetrics)

Flemish

Public relations

Computer science

Social media

Media studies

Publication

Medicine

International Journal of Sport Communication

Literature states that incorporating social media as a journalistic tool in news reporting generates opportunities for journalists to not only dialogue with the audience but also to publish, to seek information, and to profile themselves or their organizations. This study broadens the empirical data on the journalistic use of social media, more specifically Twitter, by sports journalists in Flanders. A multimethod research approach was used to examine the content of tweets, the followings, and the profiles of the sports journalists. Results show that almost half of the sports journalists have a Twitter account, just over a third of them actively post tweets, and Twitter serves predominantly as an information source to learn more about athletes and their teams. Journalists also publish and communicate on Twitter and to a lesser extent use Twitter to interact with their audience. The study also reveals that Twitter is rarely used as a profiling tool for self-presentation.

Social Media and Flemish Sports Reporters: A Multimethod Analysis of Twitter Use as Journalistic Tool