Quantum mechanics

Ecology

Biology

Social activism

Social psychology

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Environmentalism

Environmental change

Physics

Global warming

Climate change

Psychology

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Geography

Social media

Political science

Sociology

Framing (construction)

Social movement

Action (physics)

Science Communication

Analyzing Facebook content produced by 289 global climate nonprofits from 18 countries, this study investigates these NGOs' framing of climate change. Of the three protest frames, diagnostic was most popular. Of the three aspects of climate change, including impact, action, and efficacy, action was used most frequently, while efficacy was the least common. Messages refer to effects at the present time. NGOs from developed countries are more likely than those from developing nations to discuss climate actions. Climate impacts are more likely to appear in these NGOs' persuasive messages than efficacy. Theoretical and practical implications of the findings are discussed.

Social Media and Environmental Activism: Framing Climate Change on Facebook by Global NGOs