Predicting behavioural intentions of Craft Beer Festival attendees by their event experience

Volume: 33, Issue: 2, Pages: 254 - 274
Published: May 25, 2021
Abstract
The purpose of this paper is to contribute to the event experience literature by examining the effects of Craft Beer Festival attendee’s event experience on their satisfaction and behavioural intentions. The study also investigates whether these relationships are moderated by the attendee’s past history with the festival and the distance they have travelled to attend the event.,The theoretically derived model was tested on a sample of 354...
Paper Details
Title
Predicting behavioural intentions of Craft Beer Festival attendees by their event experience
Published Date
May 25, 2021
Volume
33
Issue
2
Pages
254 - 274
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